adidas strengthens its commitment to tackling plastic waste with the reveal of FUTURECRAFT.LOOP – a 100% recyclable performance running shoe. Together with Parley for the Oceans, adidas introduced in Source: adidas unlocks a circular future for Sports with Futurecraft.loop: a performance running shoe made to be remade


The Ellen MacArthur Foundation has appointed the London office of Hill+Knowlton Strategies (H+K) to drive greater awareness of the circular economy.


Based in the Netherlands, Boldking has created a product / service for environmentally conscious customers with an attractive design at half the price. https://www.boldking.com/


This Co.Project brought together a range of CE100 members to explore case studies and examples of how retailers can engage with their customers post point of sale to unlock economic opportunities. Cranfield University, Arizona State University and PA Consulting Group surveyed 250 consumers in the US, UK, France and Spain on post-sale behaviours – with a survey response rate of 72 per cent. […]


“In a new plastics economy, plastics will never become waste or enter the ocean in the first place,” said Ellen MacArthur, an ex-sailor who began her eponymous foundation in 2009. “These winning innovations show what’s possible when the principles of a circular economy are embraced. Clean-ups continue to play an important role in dealing with the consequences […]


This article by Anne Marie Mohan, senior editor at packworld.com shows every advancement made on biopolymers applied on the packaging industry. The industrial sector is at its beginnings but huge players such as PepsiCo are partnering with companies active on developing new bopolymers, which are seen as a natural evolution of the actual plastic industry. […]


Abstract can be read here Full paper can be downloaded here  



I didn’t know about the screw!


A new generation of sustainably minded designers is pioneering ways of using recycled plastic as a raw material, as concern over pollution increases. For decades, “virgin plastic” has been used to produce everything from food packaging to furniture. But, as the environmental impact of this material becomes more apparent, an increasing number of designers are exploring alternatives. […]