Adidas is using 20% of recycled plastic for its shoes and garments
Food companies trying to reduce their consumption of plastic have a big problem — it’s hard to find suitable recycled material. Nestlé says it’s willing to spend more than $2 billion to try and fix that.
The world’s biggest foodcompany said in a statement Thursday that it would cut costs in other parts of its business to free up more than 1.5 billion Swiss francs ($1.6 billion) to buy 2 million metric tons of recycled plastic between now and 2025.
Nestlé said it would be paying above the market rate for the recycled material, part of its strategy to alleviate a shortage of used plastics suitable for food packaging by luring new suppliers into the business. Doing so shouldhelp the company meet its goal of reducing its use of virgin plastics by a third by 2025.
“Making recycled plastics safe for food is an enormous challenge for our industry,” Mark Schneider, chief executive of Nestlé, said in a statement.
“That is why in addition to minimizing plastics use and collecting waste, we want to close the loop and make more plastics infinitely recyclable,” he added
“As soon as we’d received the Generation 1 shoes, we were able to start Phase 2. We collected the shoes, recycled them, kept them in our supply chain and ultimately remade the recycled material into new running shoe components. The material is melted and developed into new pellets, which are heated to form new components including the eyelets and outsole. Virgin TPU material is used to create the remaining components of the midsole and upper. The remade and new materials are fused together to create Generation 2: a running shoe in a blue colourway, that remains one material and is still 100% recyclable for the next generation. So, this is where we are today: launching the next generation of FUTURECRAFT.LOOP and one step closer to a consumer reality – all in the space of just eight months. A first for adidas”.
adidas strengthens its commitment to tackling plastic waste with the reveal of FUTURECRAFT.LOOP – a 100% recyclable performance running shoe. Together with Parley for the Oceans, adidas introduced in
The Ellen MacArthur Foundation has appointed the London office of Hill+Knowlton Strategies (H+K) to drive greater awareness of the circular economy.
“In a new plastics economy, plastics will never become waste or enter the ocean in the first place,” said Ellen MacArthur, an ex-sailor who began her eponymous foundation in 2009.
“These winning innovations show what’s possible when the principles of a circular economy are embraced. Clean-ups continue to play an important role in dealing with the consequences of the waste plastic crisis, but we know we must do more. We urgently need solutions that address the root causes of the problem, not just the symptoms.
“To get there will require new levels of commitment and collaboration from industry, governments, designers and startups,” she continued. “I hope these innovations will inspire even more progress, helping to build a system in which all plastic materials are reused, recycled or safely composted.”
thanks to dezeen.com
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A new generation of sustainably minded designers is pioneering ways of using recycled plastic as a raw material, as concern over pollution increases.
For decades, “virgin plastic” has been used to produce everything from food packaging to furniture. But, as the environmental impact of this material becomes more apparent, an increasing number of designers are exploring alternatives. https://www.dezeen.com/2018/02/02/recycled-plastic-only-choice-say-designers/