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Fairphone is designed for a circular life-cycle, because every component can be replaced, plus it utilizes recycled plastic.


Adidas is using 20% of recycled plastic for its shoes and garments


Food companies trying to reduce their consumption of plastic have a big problem — it’s hard to find suitable recycled material. Nestlé says it’s willing to spend more than $2 billion to try and fix that.

The world’s biggest foodcompany said in a statement Thursday that it would cut costs in other parts of its business to free up more than 1.5 billion Swiss francs ($1.6 billion) to buy 2 million metric tons of recycled plastic between now and 2025.

Nestlé said it would be paying above the market rate for the recycled material, part of its strategy to alleviate a shortage of used plastics suitable for food packaging by luring new suppliers into the business. Doing so shouldhelp the company meet its goal of reducing its use of virgin plastics by a third by 2025.

“Making recycled plastics safe for food is an enormous challenge for our industry,” Mark Schneider, chief executive of Nestlé, said in a statement.

“That is why in addition to minimizing plastics use and collecting waste, we want to close the loop and make more plastics infinitely recyclable,” he added

Source: https://ktvz.com/money/2020/01/17/nestle-is-spending-billions-to-create-a-market-for-recycled-plastics/


 “The vision of INDIANES is that banana fiber is the solution to the environmental crisis caused by the textile and fashion industry. Banana fiber was used for centuries by Colombian communities and does not require any water or extension of land for cultivation, since it is obtained from the residues of banana agriculture.”


“Mattel announced its goal to achieve 100% recycled, recyclable or bio-based plastics materials in both its products and packaging by 2030.

This new goal expands the Company’s Environmental Sustainable Sourcing Principles that were announced in 2011. The Company now sources 93% of the paper and wood fiber used in its packaging and products from recycled or Forest Stewardship Council (FSC) content, surpassing its 2018 goal of 90%. In addition, the Company has adopted the How2Recycle label, a standardized labeling system that clearly communicates recycling instructions to the public.”

Source: Mattel Announces Goal to Achieve 100% Recycled, Recyclable or Bio-based Plastic Materials in All Products and Packaging By 2030


“As soon as we’d received the Generation 1 shoes, we were able to start Phase 2. We collected the shoes, recycled them, kept them in our supply chain and ultimately remade the recycled material into new running shoe components. The material is melted and developed into new pellets, which are heated to form new components including the eyelets and outsole. Virgin TPU material is used to create the remaining components of the midsole and upper. The remade and new materials are fused together to create Generation 2: a running shoe in a blue colourway, that remains one material and is still 100% recyclable for the next generation. So, this is where we are today: launching the next generation of FUTURECRAFT.LOOP and one step closer to a consumer reality – all in the space of just eight months. A first for adidas”.  

https://news.adidas.com/running/futurecraft.loop-phase-2–how-we-re-finding-away/s/43c42bf2-73ca-4ccb-930b-5ac5b6637a76


adidas strengthens its commitment to tackling plastic waste with the reveal of FUTURECRAFT.LOOP – a 100% recyclable performance running shoe. Together with Parley for the Oceans, adidas introduced in

Source: adidas unlocks a circular future for Sports with Futurecraft.loop: a performance running shoe made to be remade


The Ellen MacArthur Foundation has appointed the London office of Hill+Knowlton Strategies (H+K) to drive greater awareness of the circular economy.



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