Monthly Archives: July 2020

Customers are willing to pay a premium price for sustainable products

Nielsen's survey results showed consumers' increasing willingness to purchase sustainably around the globe

“In 2015, polling group Nielsen surveyed 30,000 people in 60 countries around the world. They wanted to know what influences the way consumers feel about brands – and how those feelings impact buying behaviour.

The survey found that two-thirds of respondents would happily pay more for sustainable goods.”

Source: world economic forum website https://www.weforum.org/agenda/2018/09/sustainability-is-now-mission-critical-for-businesses-heres-why/