Blog

A selection of recent updates about the impact of plastics on the environment and possible solutions

adidas strengthens its commitment to tackling plastic waste with the reveal of FUTURECRAFT.LOOP – a 100% recyclable performance running shoe. Together with Parley for the Oceans, adidas introduced in Source: adidas unlocks a circular future for Sports with Futurecraft.loop: a performance running shoe made to be remade


The Ellen MacArthur Foundation has appointed the London office of Hill+Knowlton Strategies (H+K) to drive greater awareness of the circular economy.