“In a new plastics economy, plastics will never become waste or enter the ocean in the first place,” said Ellen MacArthur, an ex-sailor who began her eponymous foundation in 2009.
“These winning innovations show what’s possible when the principles of a circular economy are embraced. Clean-ups continue to play an important role in dealing with the consequences of the waste plastic crisis, but we know we must do more. We urgently need solutions that address the root causes of the problem, not just the symptoms.
“To get there will require new levels of commitment and collaboration from industry, governments, designers and startups,” she continued. “I hope these innovations will inspire even more progress, helping to build a system in which all plastic materials are reused, recycled or safely composted.”
thanks to dezeen.com
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