adidas strengthens its commitment to tackling plastic waste with the reveal of FUTURECRAFT.LOOP – a 100% recyclable performance running shoe. Together with Parley for the Oceans, adidas introduced in

Source: adidas unlocks a circular future for Sports with Futurecraft.loop: a performance running shoe made to be remade


The Ellen MacArthur Foundation has appointed the London office of Hill+Knowlton Strategies (H+K) to drive greater awareness of the circular economy.



Based in the Netherlands, Boldking has created a product / service for environmentally conscious customers with an attractive design at half the price.

https://www.boldking.com/


This Co.Project brought together a range of CE100 members to explore case studies and examples of how retailers can engage with their customers post point of sale to unlock economic opportunities.
Cranfield University, Arizona State University and PA Consulting Group surveyed 250 consumers in the US, UK, France and Spain on post-sale behaviours – with a survey response rate of 72 per cent. The conclusions in this report reflect the analysis of the survey results, company case stories and the authors’ experience across a range of markets and geographies.

 

CE100 Co.Project partners that contributed to the wider report include Stuffstr, eBay, Kingfisher, Philips, Waste and Resources Action Programme (WRAP) and the Ellen MacArthur Foundation.
This report was co-authored by PA, Walmart and the Ellen MacArthur Foundation.

 

https://www.ellenmacarthurfoundation.org/assets/downloads/ce100/CE100_Report_Retail_Customer_Final.pdf

 


“In a new plastics economy, plastics will never become waste or enter the ocean in the first place,” said Ellen MacArthur, an ex-sailor who began her eponymous foundation in 2009.

“These winning innovations show what’s possible when the principles of a circular economy are embraced. Clean-ups continue to play an important role in dealing with the consequences of the waste plastic crisis, but we know we must do more. We urgently need solutions that address the root causes of the problem, not just the symptoms.

“To get there will require new levels of commitment and collaboration from industry, governments, designers and startups,” she continued. “I hope these innovations will inspire even more progress, helping to build a system in which all plastic materials are reused, recycled or safely composted.”

thanks to dezeen.com

 

Here’s some useful links:

https://www.newplasticseconomy.org/

https://www.circulardesignguide.com/

https://www.newplasticseconomy.org/projects/innovation-prize

 

 

 


This article by Anne Marie Mohan, senior editor at packworld.com shows every advancement made on biopolymers applied on the packaging industry.

The industrial sector is at its beginnings but huge players such as PepsiCo are partnering with companies active on developing new bopolymers, which are seen as a natural evolution of the actual plastic industry.

New kinds of manufacturing byproducts are being used to produce biopolymers.

Mixed with traditional plastics, these materials not only reduce drastically the carbon footprint of the products on which are applied, but can offer superior  properties.


Abstract can be read here

Full paper can be downloaded here

 



I didn’t know about the screw!


A new generation of sustainably minded designers is pioneering ways of using recycled plastic as a raw material, as concern over pollution increases.

For decades, “virgin plastic” has been used to produce everything from food packaging to furniture. But, as the environmental impact of this material becomes more apparent, an increasing number of designers are exploring alternatives. https://www.dezeen.com/2018/02/02/recycled-plastic-only-choice-say-designers/