“ReverteTM  is an oxo-biodegradable additive which is added directly into the film manufacturing process to standard PE, PP & PET to impart this property, with almost no physical impact on the processing of the polymer.” Oxo-Biodegradable polymers “These polymers undergo controlled degradation through the incorporation of a ‘prodegradant’ additive (an additive that can trigger and […]



https://www.fairphone.com/en/ Fairphone is designed for a circular life-cycle, because every component can be replaced, plus it utilizes recycled plastic.


Adidas is using 20% of recycled plastic for its shoes and garments


Food companies trying to reduce their consumption of plastic have a big problem — it’s hard to find suitable recycled material. Nestlé says it’s willing to spend more than $2 billion to try and fix that. The world’s biggest foodcompany said in a statement Thursday that it would cut costs in other parts of its business to […]


 “The vision of INDIANES is that banana fiber is the solution to the environmental crisis caused by the textile and fashion industry. Banana fiber was used for centuries by Colombian communities and does not require any water or extension of land for cultivation, since it is obtained from the residues of banana agriculture.”


“Mattel announced its goal to achieve 100% recycled, recyclable or bio-based plastics materials in both its products and packaging by 2030. This new goal expands the Company’s Environmental Sustainable Sourcing Principles that were announced in 2011. The Company now sources 93% of the paper and wood fiber used in its packaging and products from recycled […]


“As soon as we’d received the Generation 1 shoes, we were able to start Phase 2. We collected the shoes, recycled them, kept them in our supply chain and ultimately remade the recycled material into new running shoe components. The material is melted and developed into new pellets, which are heated to form new components including the eyelets and outsole. Virgin TPU material is used to […]


adidas strengthens its commitment to tackling plastic waste with the reveal of FUTURECRAFT.LOOP – a 100% recyclable performance running shoe. Together with Parley for the Oceans, adidas introduced in Source: adidas unlocks a circular future for Sports with Futurecraft.loop: a performance running shoe made to be remade


The Ellen MacArthur Foundation has appointed the London office of Hill+Knowlton Strategies (H+K) to drive greater awareness of the circular economy.